Tuesday, February 12, 2008

Campaign helps developers market inexpensive Detroit properties

he D Brand is about promoting the city's strengths while acknowledging its challenges. Developers and business owners say an application of the brand for urban revitalization works too.

Resurrecting a dead property has been a fascination for Avinash Rachmale, CEO of Lakeshore Engineering Services. Rachmale first renovated a warehouse in Highland Park with his own money. He recruited investors and landed government contracts, which enabled him to restore an eight-story, 245,000-square-foot building once owned by Henry Ford's prototype team.

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